Strange, but massively important question in the world right now.
From customer service battles, to ensnare customers, marketing competitions for the maximum dollar spent.
The struggle for customer decisions, or maximum customer lifetime value, for brand loyalty.
All these confrontations, seem so massively important to us, now.
Right now at this minute, on this planet, is another more chaotic conflict, where who cares really does determine who will win.
I have to say we, in the relaxed, tolerant, can't be arse'd West, seem content to turn a blind eye.
There is a huge religious conflict that will consume the globe.
And we do not care ~ enough, to win. FFS we can hardly be bothered to turn up!
I am not a political or religious animal.
I have not been swayed by the God Squad.
I was a firm believer at one time, but I find it a test of faith too far, to accept that a beneficent deity would allow the suffering of two kind and generous people.
My parents, neither of whom did a soul a wrong turn in their lives, who neither deserved to suffer, but allowed to suffer they both were.
The war that my parents generation fought, with the VE Day remembrance commemorations recently, where lost comrades were thought of and those that gave were thanked, was a war where we cared.
It mattered, and so we did do something about it.
My Mum was an extraordinary woman.
She ran away to join up at 15 ( lied about her age and Date of Birth for the duration of WW2)
She was a 1st Class machinist, and,
the first woman ever to be employed as a cutter by Burtons.
Normally cutters were men as they could be trusted to optimise the cloth usage per bolt of material.
Mum was able to survive and thrive in that place and fought hard for what she believed in. ( She cared.)
My Dad was a research chemist, His work resulted in many discoveries, some of which still survive in medical treatments today as a direct result of his work.
Notably beta-Blockers, and anticonvulsants.
The beta-Blocker work was inspired by Norman Black, who had the original concept of heart rate control by inhibiting adrenalin stimulation.
He thought of adrenalin as a simple door key and the receptor as the lock. The beta-blocker was, in fact, a blank key that went into the lock but would not turn, so inhibiting the receptive nature and controlling the heart rate.
Norman Black was a brilliant ideas man, but he was typical of that sort. The idea was not accepted straight away either by the company or the medical profession.
So, Dad was left with the project to bring it to fruition.
He fought long and hard to get a formula that was acceptable to the medics and profitable for the company. He just carried on ignoring the people who told him he was wasting his time. Which is why we have beta-blockers in the armory of tools to fight heart disease today.
Again, he cared.
His other lifetime project was working on anti-convulsants, if you are an epilepsy sufferer today, then the medication you take is likely as a derivation of his work. My sister had petite-mal as compelling a reason as I can think of!
Can We Win?
In the Middle East today war rages on over religious differences.
We will eventually lose, not because we are wrong, nor, more importantly, because anyone is particularly right.
Put simply, we just do not care enough!
Our religion is weak, church attendance in this country is poor.
I am not claiming any moral high ground here, I am not a man of faith, I believe in a greater good, a universe of plenty.
I am content in times of great stress to allow myself to trust in the universal truths, of giving, and trust.
But would I go to war for that belief? unlikely, I am a pacifist. I abhor violence, I detest racial stereotyping of any description, and I am quick to turn the other cheek.
But I care, I care enough to see the imbalance in the world. I care enough to hope that the pen is indeed mightier than the sword. That my few short words, will impact one other person, to at least stop and reconsider his or her actions, and that in turn will ease across the globe in a slow gentle ripple effect. Gradually changing men's hearts. It is a strong hope and one I care deeply enough about to keep pursuing.
What about you?
Do you despair the oncoming crusaders, so many religious warriors convinced they have God and right on their side.
The Whole disparity for me is that God cares for everyone, so how can he back one side against another, God is like a super parent, and no parent would set one child against another for sport.
Miss-guided or miss-directed, the storm of rage is continuing, the rule of apparent tyranny is maintaining it's progress across the desert sands, be they right or wrong is of no interest to me, what makes them a potent force is the all-consuming self-belief they are right.
They believe they are right, and what is more, the whole thing matters to them, Enough to die in the pursuit of the goal.
I am sorry, I have very little that I believe in enough to die for, I can count them on one hand.
My wife and my 4 children, their well being and their continued safety.
Now I perceive the threat from the warlords as a threat to my family. But, I cannot conceive of a response, other than to try to understand them and move my family to a place of security and safety. The threat right now is too distant, too removed from my immediate comprehension.
But If I do nothing I know I will be lost.
I started working online 8 years ago to protect my wife and myself from the difficulties of old age with no money. I care so much about this that I can not ever conceive a reason to stop working with every bone of my body to achieve that financial security.
Is it right to make a comparison to a religious war, or the discovery of some great saving medical intervention, that has to date saved 10's if not 100's of millions of people from death?
Look, the point is I care, so I will do.
What Do You Care Enough About To Win
If You do not care, you will not do what it takes.
Tell me, what do you care enough about, to move you to take action? Without taking action you will achieve nothing.
My Mum ran away to the WAAF's to escape the bullying of her father, and to sign up to help defeat a horrific oppressor. She was 15!
15 and yet she had the nerve, the driving force, the wish to make a difference, so strong in her, she could not conceive of any other path to take.
What do you care enough about to take action for?
When you can define that you will become unstoppable… Why not start to find out what is possible in this modern digital age, because when you know what you could actually achieve you may just start having the faith in yourself to do something about it
Do You Care?
You read this far…So you are obviously looking for something … what is stopping you?
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